The food and beverage (F&B) sector is growing fast  in China as consumers look for new  and trustworthy brands, which presents huge opportunities for European SMEs. However, without  officially registering Intellectual Property (IP) in China, your brand might get hijacked by  counterfeiters. Thus, when branding your products in China, it is vital to have a comprehensive IP strategy in place. 

On Wednesday, 18 October 2017, you are welcome to join Helpdesk expert Ms. Rainy Liu for a China IPR SME Helpdesk webinar session "Branding your Food and Beverage Products in China: What you need to know about IP protection". Ms. Liu will give a detailed overview to European SMEs about how to protect your brand in China's fast-growing business environment, focusing on: 

  • What types of IP are important to branding  
  • How to protect these types of IP in China 
  • What actions can SMEs take in case of an infringement
  • Expert tips on how to develop a comprehensive IP protection strategy 
  • Case studies involving European SMEs

This free of charge web-based seminar is composed of a 45-minute expert presentation, where Ms. Liu will take you through a range of simple, cost-effective measures to protect your company against IP infringements in China. This will be followed by a 15-minute Q&A session where all our participants can pose questions to the expert.

Language: English

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